For creators, coaches and entrepreneurs with a skill people should be paying for

Make videos people stop for. Get clients who pay for what you know.

Learn the exact AI workflow Brother Ben X uses to make films and client ads, with no camera and no crew. Then build the offer, land your next 10 clients and hire an AI team to help you run it.

  • Live coaching every Wednesday
  • Earn 50% when you share it
  • Cancel anytime
The work

This is what you'll learn to make.

Every frame below was made with AI. Films, comedy skits and ads for real paying clients. Tap any one to watch it.

The real lesson

You don't have a content problem. You have an offer problem.

Most people come for the AI videos. Videos get attention, but attention doesn't pay the bills. Clients do. Inside the Lab you build the whole path, in this order.

  1. 01

    Make an offer they can't ignore

    Package what you already know so the right people feel stupid saying no.

    Offer Operating System
  2. 02

    Make content that earns trust

    Cinematic AI videos that stop the scroll. No camera, no crew, no filming yourself.

    AI Content Generation
  3. 03

    Land your next 10 clients

    Present a result, not an idea. Send a free sample, then launch your first Meta ad.

    Get Your Next 10 Clients
  4. 04

    Scale with ads

    Stop living on referrals. Put your offer in front of buyers every single day.

    Attract Leads With Ease + Ads For Scale
  5. 05

    Hire an AI team

    Build AI employees in Claude that run the work while you lead. No code.

    Build Your AI Company
  6. 06

    Get paid every month

    Turn what you know into your own paid community, launched in 7 days.

    Grow Your Own Skool Community
New program · Build Your AI Company

Stop doing everything yourself. Hire an AI team.

This is how Ben runs his own business right now. A Chief of Staff that runs the day. A marketing lead that watches the ads. A content team. A sales rep that follows up with every lead. All of them AI, all of them built in Claude.

You learn to build the same thing for your business, one employee at a time. Short lessons. No code.

YouLead the company
Chief of StaffRuns the day, assigns the work, reports back to you
Head of MarketingPlans campaigns and watches what's working
ContentTurns your ideas and videos into posts
SalesFollows up with leads so nobody slips

Your AI team, built in Claude

  1. Step 1

    Find your #1 constraint

    Before you build anything, you find the one thing holding your business back right now. That's the first job you hand to AI.

  2. Step 2

    Learn what an AI agent really is

    Not a chatbot. An employee with a job, instructions, tools and a way to report back to you. You'll know the difference.

  3. Step 3

    Build your first AI employee in Claude

    Step by step, on screen, with no code. You walk away with an AI employee doing real work in your business.

  4. Step 4

    Hire the rest of the team

    Add a Chief of Staff, then marketing, content and sales. Each one owns a job and they work together like a company.

Member reviews

Rated 4.9 by the people inside.

Real reviews, straight from the Digital Empire Lab page on Skool. Tap any one to read it full size.

What you get

I sold this program for $1,997. Then I kept adding to it.

Everything I teach is in here: how to build the offer, how to make the content, how to get the leads, how to run the ads and now how to build an AI team to run it with you.

You're not paying $1,997. You're not paying the $12,270 it's worth. You're paying $33 a month, and you can cancel anytime.

Brother Ben X

Digital Empire LabValue

The Digital Empire Lab program

Offer Operating System, AI Content Generation, Attract Leads With Ease, Ads For Scale and Grow Your Own Skool Community. Ben sold this program for $1,997.

$1,997What it sold for

Get Your Next 10 ClientsNew

Find 50 businesses with Claude, send each a free sample with the G.E.A. method, then launch your first Meta ad and read the numbers. 12 short videos + 4 drag-in guides.

$997Est. value

Build Your AI CompanyNew

Find your #1 constraint, build your first AI employee in Claude, then hire the team. The same way Ben runs his own business.

$997Est. value

Live coaching with Ben, every Wednesday

Ben is live for 2 to 3 hours every Wednesday, helping you execute and answering your questions. That's 4 sessions a month, and he charges $997 for a single 1-on-1 strategy call. 4 × $997.

$3,988Value / month

Hollywood-style production without the Hollywood budget

Make films, ads and content without cameras, crews or studios. Hiring a production agency for one video usually costs a few thousand dollars.

$2,500Est. value

MVP 30 Day Challenge

Build and launch an offer from scratch. Walk away with it defined, priced and positioned, plus 20+ pieces of content live.

$497Est. value

AI Architect, your 24/7 Skool consultant

An AI agent that walks you through setting up your own Skool community, any time of day.

$997Est. value

Empire Guide, your 24/7 community assistant

Tells you exactly which lesson to go to next, so you never get lost.

$297Est. value

Every coaching replay

Miss a call and you still get it. Replays on content, offers, marketing and more.

Included

Affiliate: earn 50% every month

Share the Lab and keep half of what every member you bring in pays, every month they stay.

Pays you
Total value$12,270
Your price todayNo contract. Cancel anytime from your Skool account.
$33/month
Lock in $33 a month

Values are estimates of what each part is worth on its own, based on Ben's past prices and typical market rates. They are not prices you'll be charged.

Earn while you learn

Share the Lab. Keep 50%. Every month.

Not ready to build your own offer yet? You don't have to. Every member gets an affiliate link. When someone joins through it, you keep half of what they pay, every month they stay. You don't teach. You don't coach. Ben does the work. You just share it.

  • 50% of the monthly membership, recurring
  • Two referrals and your own membership is covered
  • Skool tracks every referral and pays you
  • Use the AI videos you learn to make to promote it
$33/month each, you keep $16.50
$497/month each, you keep $248.50
Your cut, every month they stay$413.50$4,962 a year

Example math only, not a promise of earnings. What you earn depends on who you refer and how long they stay.

Be honest with yourself

This is not for everybody.

This is for you if

  • You have a skill, a gift or real experience and you're tired of it not paying you what it should
  • You want videos that look like a film crew made them, without the film crew
  • You'd rather present a finished result to a client than beg for a chance
  • You're willing to watch the lesson, do the work and show up on Wednesdays

This is not for you if

  • You want a button that makes money while you watch
  • You collect courses and never finish one
  • You're not willing to put your work in front of people and get feedback
Who's teaching you

Brother Ben X

Digital marketing agency owner, TEDx speaker and educator. For more than 10 years he's taught people to build businesses online, and through Original Man Studios he makes AI films and ads for paying clients. He doesn't gatekeep: the workflow he uses on client work is the one he teaches, and he's live with you every Wednesday.

20,000+students taught
10+years teaching business online
20M+views on AI content, zero filming
1,000+members in the Lab
Pick your plan

Start today.

Both plans are on Skool. Pick one on the next screen.

Standard
$33/month

Everything on the receipt. For people who'll do the work.

  • The full program Ben sold for $1,997
  • Get Your Next 10 Clients + Build Your AI Company
  • AI Cinematic Video Playbook
  • Custom AI tools, incl. the Skool Launch Architect
  • Live coaching every Wednesday + all replays
  • Earn 50% as an affiliate
Join Standard
Ben in your businessPremium
$497/month

Everything in Standard, plus Ben working on your business with you.

  • 1-on-1 strategy call with Brother Ben
  • Up to two 1-on-1 help calls every month
  • Step-by-step execution plan to grow your business
  • Monthly audits and updates
  • Live AI video breakdowns
  • Meta ads set up for you
Join Premium

A single 1-on-1 strategy call with Ben is $997.

Questions

I have never made a video. Is this for me?

Yes. Start in the AI Content lesson called START HERE and follow it step by step, from your first character to a finished video. Bring what you make to Wednesday coaching for feedback.

I don't have any clients yet. Where do I start?

Get Your Next 10 Clients. You'll find 50 businesses with Claude, send each a free sample of your work, then launch your first Meta ad. Present a result, not an idea.

I'm not technical. Can I really build AI employees?

Yes. Build Your AI Company is short lessons with no code. You find your #1 constraint first, then build your first AI employee in Claude step by step, on screen.

How does the 50% affiliate program work?

Every member gets their own Skool affiliate link inside the Affiliate course. When someone joins through your link, you earn 50% of what they pay, every month they stay a member. You don't teach anything. Ben does. Skool tracks it and pays you.

Do the AI tools cost extra?

Yes. The video, image and AI tools you use are separate subscriptions. The lessons show exactly which ones Ben uses, what they cost and where each one fits, so you don't waste money.

What's the difference between Standard and Premium?

Standard gets you everything on the receipt above. Premium adds Ben in your business: a 1-on-1 strategy call, up to two 1-on-1 help calls a month, monthly audits, a step-by-step plan and your Meta ads set up for you.

How does billing work?

You join and pay through Skool, monthly. Cancel anytime from your Skool account. There are no refunds.

Stop sitting on what you know.

You can keep figuring it out alone, or get the exact system I sold for $1,997 and my eyes on your work every Wednesday. $33 a month. Cancel anytime.

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